With his chat show and his marriage both over Alan is now living at the Linton Travel Lodge and DJing on the early show for Radio Norwich. He is desperate for a second series - so desperate he sees himself as lap-dancing for BBC controller Tony Hayers - but when he is told that no series will be forth-coming he attacks Hayers with a lump of cheese. He returns to his hotel room and, after a heart-to-heart with his devoted assistant Lynn, injures himself going for the mini-bar.
As Alan hasn't got a second series he faces a difficult choice, get a smaller car or make everyone at Pear Tree Productions redundant. He has a date with Jill so it's time for a visit to the local Owl Sanctuary.
After making negative comments about them Alan becomes a hate figure with local farmers. Matters are made worse when he interviews Peter Baxendale-Thomas,the local farmers' union leader and makes ignorant,insulting remarks. The farmers,however,get their revenge when Alan is shooting a commercial on a boat and they throw a dead cow off a bridge,which hits and injures him. Leaving hospital in a neck brace and with broken fingers he needs help to restore the satellite channel to the television in his hotel room,thereby exposing his fondness for the Porn Channel.
With the Linton Travel Lodge closed for redecoration there is only one weekend guest - Alan, who has nowhere else to go. Bored out of his brain he buys tungsten-headed screws he has no intention of using, walks along the dual carriageway to buy windscreen wiper fluid and drives round the ring road three times. After an unsuccessful practical joke which involves him pretending to be a zombie, he gets caught stealing a traffic cone.
Alan hosts an Afternoon With - session at the hotel, hoping to win a contract from two visiting Irish television executives. Also present is Jed Maxwell, Alan's biggest fan, and Alan takes the Irishmen back to Jed's place to give them the impression that he has a permanent home. Alan's ignorant view of Irish history cuts no ice and he soon finds himself alone with the very strange Jed, who has not only made a room in his home a shrine to his hero, but had his face tattooed on his chest. Alan flees in terror.
After resigning himself to judging the vegetable displays at local fetes, Alan is overjoyed to learn that Hayers has died and been replaced by the more amenable Chris Feathers, who has always been a fan of his. At Hayers' funeral, Alan takes the opportunity to get Chris to write him a contract but unfortunately Chris has a heart attack, leaving Alan to commit a little forgery.
Five years have passed and Alan is back on local radio following a nervous breakdown and getting the push from the BBC. Living in a caravan with Ukrainian girlfriend Sonja while his dream house is being built, he has released a (poorly-selling) autobiography, 'Bouncing Back.' A chance meeting at the garage where Michael now works with his old headmaster leads to an invitation to address the sixth form - a predictable disaster. Meeting former schoolmate Phil, now a teacher, revives a bitter memory of Alan being caned for something Phil had done, and Alan starts a row that gets him ejected from the premises. Phil comes to the garage to apologize, but Alan is intent on revenge.
With hotel porter turned petrol pump assistant Michael staying at his house - since somebody stole his front door - Alan is asked to host a sales conference for a firm making coal-effect fires and is visited by their South African representative. Inevitably Alan attempts a South African accent which does not impress but he gets the job anyway. Unfortunately, on the way there he pierces his foot on a spiked fence which severely hampers the quality of his conference speech.
Through his new friend Dan Moody, who owns Kitchen Planet, Alan is invited to make a presentation at the Colmans Mustard Bravery Awards. His efforts to impress Karen Colman by eating a large spoonful of mustard only increase her opinion of his mental state and she invites Sonja, but not Alan, back to her house. Alan is however taken home by Dan, who enthusiastically shows Alan tapes of him and his wife having sex.
Michael has a new friend, Tex, who likes all things American. Alan is jealous and cancels Michael's invitation to join Alan in watching all the James Bond films. Lynn's new boyfriend, Gordon, warns Alan about his behaviour towards Lynn.
Alan's house is finally ready and he gives the builders each a present - a copy of the poorly-selling 'Bouncing Back.' Sonja is keen to move in with him as her flat is being demolished to make way for an office block, but Alan is wary of commitment and prefers to 'come to an arrangement'. After offending a guest on a religious radio show, he continues to offend other religiously-minded guests at Lynn's baptism in church. Finally, 14,000 copies of 'Bouncing Back' are pulped - probably, as Alan suspects, to make room for books about Cockney criminals.