You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal
’s new over-the-top entertainment platform sent shares of corporate parent Comcast
to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one of America’s oldest traditional broadcasters, it turns out, might be setting a new inflection point for the streaming industry with its innovative use of … advertising.
“Across the three major launches — Disney Plus, HBO
Max and Peacock — we thought Peacock stood out in terms of uniqueness of the product and the underlying drivers of value,” wrote Barclays
analyst Kannan Venkateshwar.
The service comes in three varieties: free and ad-supported for 7,500 hours of content, including current-season TV, library programming, curated daily news, sports and Spanish-language programming; $4.99 a month for Peacock Premium, which offers twice as much content,