Tan was previously CEO of the China business of leading events firm Messe Muenchen. Before that he held roles at manufacturer Snp Corporation, was COO of Reed Exhibitions in China, and was president at Wanda Studios, in the studio’s early stages. He will report directly to the board of Imax China.
Imax China, which straddles Greater China including mainland, Hong Kong and Taiwan, operates more than 660 commercial theatres. Through mainland China’s recent National Day holiday period ending Oct. 7, Imax’s China box office was up 30% in local currency terms year-to-date. That compares with a nationwide gain of nearly 7%.
A growing proportion of its revenue is being generated by local films. So far this year, Imax theaters