Box Office: Why ‘Maleficent: Mistress of Evil’ Fizzled

  • Variety
Box Office: Why ‘Maleficent: Mistress of Evil’ Fizzled
Despite nabbing first place at the domestic box office, Disney’s “Maleficent: Mistress of Evil” debuted significantly below expectations and demonstrated that even the most powerful studio in Hollywood is susceptible to missteps.

The follow-up to 2014’s “Maleficent” kicked off in North America with a lackluster $36 million bow, an underwhelming result for a film that cost $185 million to produce before taking global marketing and distribution fees into account. Heading into the weekend, the dark fantasy adventure starring Angelina Jolie, Elle Fanning and Michelle Pfeiffer was expected to earn around $45 million, but even those figures would have been a steep decline from the first film’s $69 million launch. Given its robust marketing spend, sources speculate “Maleficent: Mistress of Evil” will need to pull in at least $475 million globally to break even and closer to $500 million to turn a profit theatrically.

With a soft start in North America, “Maleficent: Mistress of Evil
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