The collaboration is a first of its kind for both sides. As the exclusive distributor in China, iQIYI is entitled to release the film on its streaming platform two weeks after the theatrical release in India. The Chinese giant is also offering a revenue-sharing business model which generates profit for the producers as the hit rate mounts. Indian films earned over $300 million at the Chinese box office last year, but most success has attached to social drama and certain star vehicles. The variable results have encouraged distributors to experiment.
“Pain” was directed by Vasan Bala and debuted last year at the Toronto festival. It begins its India and international theatrical debut this week (March 21), with day